Walter Cronkite vs. the Blogs
Forty years ago, the world watched Walter Cronkite talk about…everything. He commented on the Moon landing, the Kennedy assassination, riots during the Democratic convention. Mr. Cronkite set the tone for America. And it was a one-way conversation.
Today’s news is much different. Viewers send in email, videos of themselves, they blog (often in real-time) during significant events. They develop and post evidence supporting conspiracy theories about the Moon landing, the Kennedy assassination and well, everything (except, perhaps, the Democratic convention of 1968). The viewers react to the news and the newscasters react to the viewers. Every morning, Robin on CNN shows pictures of military members sent in by their families. Even the meteorologist shows pictures of interesting skies that viewers provide.
The news is now a conversation, not a broadcast.
And what does this mean to the work place. Do CEOs expect to be able to publish their strategic plan without receiving feedback? Their workers are used to commenting on what they receive, and will do so in the work place. Are the CEOs ready to listen?